Portrait

your favorite

marketing consultant

After 12+ years leading marketing campaigns for some of the world’s most recognizable brands, I now partner with local businesses to bring them the marketing precision and polish typically reserved for national campaigns. Rooted in Mobile, AL, I offer hands-on support, creative problem-solving, and proven strategies from 10,000+ activations delivered across the U.S.

what i do

Mission-driven Strategy
campaign execution
brand activations
field team oversight
Budget & Vendor Control
logistics management
stakeholder alignment
client communications
creative
problem solving

about me

PERSONAL INFO

  • first Name: Messan
  • Age: 38 Years
  • Freelance: Available
  • last Name: lawson
  • Home Market: Mobile, AL
  • Languages: english, french
Download cv
1+
YEARS OF EXPERIENCE
1+
LARGE-SCALE EVENTS ACTIVATIONS
1+
OOH & XM CAMPAIGNS
1+
MANAGED XM ACTIVATIONS

core SKILLS

Campaign Strategy & Planning
Activation Execution
Logistics & Operations Mgmt.
Client & Account Leadership
Team Coordination & Training
Local Market Expertise
Experiential Optimization
Vendor & Partner Collaboration

service Packages

all services
LAUNCH-READY
field-first execution
fractional acct. mgmt.
local pulse
brand in motion
experiential insights

my professional journey

SANDWICH ARTIST

2009

SHIFT SUPERVISOR

2011

COMPUTER LAB TECH

2011 - 2015

FREELANCE EVENT STAFF

2013 - 2015

DESKTOP SUPPORT

2014 - 2017

PRODUCTION COORDINATOR

2015 - 2022

ACTIVATION MANAGER

2022 - 2024

ACCOUNT EXECUTIVE

2024 - 2025